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moncler outlet woodbury The biggest problem, and quite frankly, the only problem? Drum corps has failed to brand itself as an activity. All other problems flow from that single failure. moncler outlet woodbury

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womens moncler jackets One estimate I read is cheap moncler jackets that 20% uk moncler outlet of all Americans have been in a school moncler outlet prices band. In truth, that an enormous potential market. Yet if you listen to DCI, they say that their market is corps alumni and families of corps members. That it. womens moncler jackets

buy moncler jackets toronto I was responsible for putting on a first year DCI show two years ago, sponsored by my son high school band. Mind you, I had marched and my son band director had marched. So we were geeking out about hosting an upcoming corps show while the rest of the band parents stood around wondering what all the fuss was about. buy moncler jackets toronto

moncler chicago My background is in marketing and advertising. So I was looking forward to talking to DCI and learning what they could do to support the show. moncler uk outlet This was the spiel moncler outlet sale I got: “Well, there not much of a market outside the kids and their parents.” And I got a link to a grab bag of advertising materials: Photos, a sample ad, and a lethargic TV spot voiced by Steve Rondinaro. Don get me wrong. Steve a great guy. But the spot had all the energy of a retirement home commercial. What more, DCI had zero guidance on how to use the material, when to use it, how to get PR, et al. No problem for me, but imagine a band director with no experience in marketing moncler online store having to do all this stuff. That right there is reason Numero Uno why so many corps shows fail. moncler chicago

moncler jackets outlet online So basically, I came up with a marketing plan from scratch three months out. I hit up a cheap moncler jackets womens buddy to edit together a couple of cool spots. I started a FB account for the show and relied on likes to get us some boost in sales. I lined up some TV station talk shows, some newspaper articles, and some free air time. Tickets sold pretty well. We hit break even two weeks out. One week before the show, I juiced our FB posts with $100 in promotional dollars. We didn put up posters. We moncler outlet online didn put an ad in the paper. We did basic blocking and tackling. That was it. moncler jackets outlet online

moncler jackets mens The result? We sold out. Ticket sales went through the roof. We sold out a 4,000 seat stadium. Not only that, but I still have a screen grab of the Google Maps traffic map of the area around the stadium. It was a spiderweb of red lines on the interstate leading to our exit. We had literally shut down our part of town. For a first year show. Niche activity, my ass. moncler jackets mens

moncler outlet location After the show, the DCI peeps complimented us on doing a good job. They asked how we promoted the show. When I said $100 worth of paid Facebook ads, they laughed and said, “No. That couldn be it. Social media is worthless for promoting DCI shows.” Ummmmm. Could it be a coincidence that the leadership of DCI is in their late 50s and 60s? Hardly. moncler outlet location

cheap moncler The point of all this? DCI has had manifold opportunities to promote its shows and the activity over the past 45 years of its existence, but it still seems rooted in the way it used to be in the 70s and 80s. But the world changes, and DCI has to change with it. DCI has to compete for money, attention, and prestige. It has to market to kids, parents, band directors, arts moncler sale supporters, and the general community. My spiel is that it the world greatest youth activity. And I say that even after the Hopkins fiasco. cheap moncler

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moncler outlet uk I watch DCI squander one PR opportunity after another because the sheer lack of imagination on the part of the organization. It just staggering. Need just one example? David Freaking Byrne of the Talking Heads, still an icon of rock history, started design shows for WGI competitors. As a result, WGI made it into Rolling Stone as something peerlessly cool a couple of years ago. Jeez. You think someone in the brain trust at DCI would have called David Byrne agent and said, “Hey, if he likes that, he LOVE this.” moncler outlet uk

moncler coats for kids Yeah, I written a diatribe. But the activity rudderless leadership has failed to raise its profile. And until it does so, it will either tread water or slowly go under.[M] [score hidden] submitted 2 days ago moncler coats for kids

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