The presidential campaign, the growing move away from cable, the increase in live streaming sports and competition from compelling baseball have all been given as reasons for a double digit decline in viewership through the first five weeks.All legitimate explanations, experts say. But one of the main selling points of live sports to the networks they’re appointment viewing that most people don’t like to record and watch later could be eroding, as the fan base fragments, even for America’s most popular sport.”It’s not to say that less than the majority of people are going to sit down and watch the game at a certain time,” said Dennis Deninger, who teaches sports management and sports media courses at Syracuse. “It’s just to say it’s retreating, and that retreat puts into question the value that’s been attached to TV rights that were locked up for the long term.”Top Images From the 2016 2017 NFL SeasonAccording to Sports Media Watch, viewership for last week’s games was down 26 percent for Monday night, 15 percent for Sunday night (against the second presidential debate) and 20 percent for Thursday night.
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